80 characters in title to draw more buyers
In some situations, the 55-character limit did not allow for the inclusion of all the most relevant keywords for optimal exposure to potential buyers.
The newest 80 character limit is consistent with many other e-commerce sites and allows sellers to create optimized titles for buyer searches BUT without being too long to read.
Now have a 25 EXTRA characters in your title to draw more buyers to your listings!
Including more keywords and descriptors will increase pageviews on your listings.
Tips on how to best use all 80 characters, then revise your titles for maximum visibility.
Some elements of an effective title:
* Use multiple, descriptive keywords that clearly convey what you are selling. Use all 80 characters.
* Include your item's brand name, artist, or designer.
* Include item-specific attributes. For example, if selling shoes, include size, color, and condition.
* State exactly what your item is, >>> even <<< if your title repeats the category name.
* Omit punctuation marks and asterisks
* Try not to include "wow" or "look." Buyers don't search for words like these.
* Don't worry about creating a grammatically correct sentence.
* Don't overuse acronyms.
* Don't use all caps. Some 20th century scientific testing indicates that all caps text is less legible and less readable than lower case text.
Include unique product identifiers to get your listings found by search engines
Get found on eBay, Google, Yahoo! and via other Internet search engines.
By including unique identifiers like UPCs, EANs, and ISBNs in your listings, your items can be more easily found by buyers using eBay search, off-eBay search, and mobile apps.
Be sure to include these identifiers in the designated field whenever you list.
>>>> Keywords in your listing title are a big factor in determining which listings are relevant to a buyer’s search.
Using more of the right keywords in your title can also help encourage interested buyers to take a closer look at your listing.
Now with 80 available characters, you’ll be able to make your titles work harder to reach more buyers.
To get the best possible exposure for your listings, follow these best practices when creating your listing title:
1. Use all 80 characters to create a compelling title for your item. Add keywords or other unique identifiers a buyer may use to search for your item.
2. Include terms to describe your products that are consistent with those used by the market—manufacturers, buyers, and other retailers. Using significantly different terms from those used by the market can actually prevent interested buyers from seeing your listing.
3. Place most important keywords at the beginning of your title. While all 80 characters are used to determine search relevancy, there may be some instances where all 80 characters are not displayed due to the size limitations of some pages (e.g. Google only shows the first 70 characters in the title.).
4. Repeating information or including multiple synonyms in your title--for example, "ipad I pad 32gb 32 gb"—makes it harder for shoppers to read, so it is not very good idea. eBay also checks for synonyms in the background, so do no repeat idea. Instead, use the characters to provide buyers with more distinguishing information—additional keywords, words highlighting what’s unique about your listing.
5. Don’t use all capital letters. It appears as if you’re “shouting” at buyers and upper and lower-case titles are easier to read.
6. Save any characters that would otherwise be used for punctuation to add more information about your listing. It’s a title, not a sentence—punctuation makes it harder for buyers to scan the title. Remember: No punctuation in the title
7. Don’t include special characters or gimmicks like “L@@k” in your title. Buyers don't use these terms in searches and they make your title less readable and relevant.
8. Make sure your title accurately describes the item for sale. Keyword spamming and misleading titles violate eBay’s policies and your listing maybe cancelled.
As far I know there is no plan on eBay to shorten or truncate listing titles prior to submitting them to Google.
Once submitted, it's entirely Google's decision whether they accept or reject the submission.
By entering search tags, or keywords, in features like eBay My World and Reviews & Guides, you’ll help identify topics and themes in your content. When members search for your topic, they’re more likely to find you and your content.
Search engines scan web pages looking for keywords to return in search results. Using tags, or keywords, can set your content apart from others with more general content.
For example, if you write a guide about a collectible you're selling, like Pez dispensers, you could use tags like "Pez," "dispensers," and "collectibles" to increase the chance that search engines will find you.
TAGS: titles, description, listings, keywords, google, buyers, auction, members, topic
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