Sony Bravia KDL-40XBR9 40" 1080p HD LCD Internet TV

After much comparison I decided to go with the XBR9 lcd over the Samsung LED. My main reasons were gaming needs and energy consumption. Now for gaming I must advise you to turn off the motion blur as it tends to add lag to your gaming. Aside from that the tv is flawless, dark blacks bright whites the whole 9. I especially like the fact that netflix is built into the television. Now as far as energy consumption goes this tv is tops. The energy saving features are outstanding, I especially like the option to turn off certain features in order to save energy. Bottom line if your a energy saving gamer movie watcher than this tv is for you. I love it!

Great Picture With LED Tech.
The Best 3D Picture On A TV
No Dislikes About The TV
SONY Quality Is The Best You Can Buy In A TV
It's Worth The Money And Quality
Thank You

I love this tv!!!! We already have the 46xbr9 and were looking for a replacement for our bedroom. After looking at and reviewing; Samsung 6400, LG 5500, Vizio Razor, Panasonic Viera I found this 40xbr9. I just couldn't beat the price for the picture quality. My wife also likes the web enabled extras (I suggest the D-Link dap-1522 wireless bridge). Stacked up against the other tvs even though they're newer the picture quality of the xbr9 is just outstanding. The black levels seperate so that you can see the difference between someone in a black suit against a shadow. The colors don't bleed into the surrounding picture. I know the "experts" say that the benifit of 240hz is hard to discern but the smooth motion of sports and action movies without that shakey jutter seems pretty easy to discern to me. I'm a mess with it junkie, I love that I can customize just about anything on this tv. If you don't like to adjust settings yourself there are 8 different preset scene settings, including "auto" which does a good job of self adjusting to the content. There are alot of great tvs out there. I'm still not sold on the whole 3D yet (love going to the movies to watch in 3D). This tv doesn't do 3D but the picture has depth and it seems like looking out a window at real life. In addition to the great performance of this tv, I've always had great experiences with Sony's customer support even with the replacement of a previous hdtv an xbr5 (check out Sony's exchange program for their xbr line). The bottom line for me was that for less money I got the same or better quality and extras (look out for wi-fi most tvs are "ready" not installed which means you have to buy extra equiptment) and when it comes down to it I want the emphasis to be on picture quality the picture on the xbr9 rivals plasmas ;)