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Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath (2010, Unabridged, Compact Disc)
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In their previous book MADE TO STICK, the Heath brothers showed business leaders how to make a more indelible impression with their products and services, and the fact that th...Read more
Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath (2010, Unabridged, Compact Disc)
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Synopsis
In their previous book MADE TO STICK, the Heath brothers showed business leaders how to make a more indelible impression with their products and services, and the fact that their book clearly "stuck," becoming a huge bestseller and introducing the concept of "stickiness" into the vernacular of American business, serves as pretty compelling evidence as to the veracity of their ideas. In SWITCH, the Heaths focus on how to make changes stick, either at work or at home. Initial changes can often be made fairly easily, but too often we relapse once those changes begin to interfere more drastically with the comfort level we have attached to the status quo. Combining astute evidence from psychological studies with practical advice and real-world examples, the Heaths demonstrate how to find a balance between the rational mind and the emotional mind in order to induce our brains to accept tough changes and reinforce a pattern of acquiescence which makes each change progressively easier to sustain.
Publisher's Note
Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.
The best-selling authors ofMade to Stick offer insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case studies of successful individuals and organizations. Simultaneous.
Industry Reviews
"Through...lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut."
(10/13/2009)
In their previous book MADE TO STICK, the Heath brothers showed business leaders how to make a more indelible impression with their products and services, and the fact that their book clearly "stuck," becoming a huge bestseller and introducing the concept of "stickiness" into the vernacular of American business, serves as pretty compelling evidence as to the veracity of their ideas. In SWITCH, the Heaths focus on how to make changes stick, either at work or at home. Initial changes can often be made fairly easily, but too often we relapse once those changes begin to interfere more drastically with the comfort level we have attached to the status quo. Combining astute evidence from psychological studies with practical advice and real-world examples, the Heaths demonstrate how to find a balance between the rational mind and the emotional mind in order to induce our brains to accept tough changes and reinforce a pattern of acquiescence which makes each change progressively easier to sustain.
| Key Details | |
| Author: | Chip Heath, Dan Heath |
| Language: | English |
| Publisher: | Random House |
| Format: | Audio |
| ISBN-10: | 0739376969 |
| ISBN-13: | 9780739376966 |
| Additional Details | |
| Edition Description: | Unabridged |
| Size | |
| Height: | 6 in |
| Width: | 5 in |
| Thickness: | 1.5 in |
| Weight: | 6.4 oz |
Publisher's Note
Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.
The best-selling authors of
Industry Reviews
(10/13/2009)
eBay Product ID: EPID73575403
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