Strategic Marketing by David W. Cravens ...
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Strategic Marketing by David W. Cravens and Nigel F. Piercy (2008, Hardcover)

Nigel F. Piercy, David W. Cravens | ISBN-10: 0073381004 | ISBN-13: 9780073381008 | Publication Date: 2008-02-14

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Product description
Synopsis
Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with an emphasis on analysis, planning, and implementation. It uses a decision-making process to examine the concepts and issues involved in analyzing and selecting strategies.

Product Identifiers
ISBN-100073381004
ISBN-139780073381008

Key Details
AuthorDavid W. Cravens, Nigel F. Piercy
Number Of Pages800 pages
FormatHardcover
Publication Date2008-02-14
LanguageEnglish
PublisherMcGraw-Hill Higher Education
Publication Year2008

Additional Details
Edition Number9
Copyright Date2009
IllustratedYes

Dimensions
Weight56.6 Oz
Height1.4 In.
Width8.3 In.
Length10.3 In.

Target Audience
GroupCollege Audience

Classification Method
LCCN2007-049708
LC Classification NumberHF5415.135.C72 2009
Dewey Decimal658.8/02
Dewey Edition19

Table Of Content
Table Of ContentCravens-Piercy STRATEGIC MARKETING 9th ed. PART ONE Strategic Marketing 1 Market-Driven Strategy 1A Appendix Financial Analysis for Marketing Planning and Control Cases for Part One PART TWO Markets, Segments, and Customer Value 2 Markets and Competitive Space 2A Appendix Forecasting Guidelines 3 Strategic Market Segmentation 4 Strategic Customer Relationship Management 5 Capabilities for Continuous Learning about Markets Cases for Part Two PART THREE Designing Market-Driven Strategies 6 Marketing Targeting and Strategic Positioning 7 Strategic Relationships 8 Innovation and New Product Strategy Cases for Part Three PART FOUR Market-Driven Program Development 9 Strategic Brand Management 10 Value-Chain Strategy 11 Pricing Strategy 12 Promotion, Advertising, and Sales Promotion Strategies 13 Sales Force, Internet, and Direct Marketing Strategies Case for Part Four PART FIVE Implementing and Managing Market-Driven Strategies 14 Designing Market-Driven Organizations 15 Marketing Strategy Implementation and Control Cases for Part Five PART SIX Comprehensive Cases, Part 1: Strategic Marketing 1 Imperatives for Market-Driven Strategy 2 Markets And Competitive Space 3 Strategic Market Segmentation 4 Strategic Customer Relationship Management 5 Capabilities For Learning About Customers and Markets Cases for Part II Case 2Ã'¬"1 Pfizer Inc. Case 2Ã'¬"2 Ikea Case 2Ã'¬"3 China and India: Opportunities and Challenges Case 2Ã'¬"4 Johnson & Johnson Part III: Designing Market-Driven Strategies 6 Market Targeting and Strategic Positioning 7 Strategic Relationships 8 Innovation and New Product Strategy Cases for Part III Case 3Ã'¬"1 Walt Disney Co. Case 3Ã'¬"2 Intel Corp. Case 3Ã'¬"3 McDonald's Case 3Ã'¬"4 Tesco PLC Part IV: Market-Driven Program Development 9 Strategic Brand Management 10 Value Chain Strategy 11 Pricing Strategy 12 Promotion, Advertising and Sales Promotion Strategies 13 Sales Force, Internet and Direct Marketing Strategies Cases for Part IV Case 4Ã'¬"1 Microsoft Corp. (A). Case 4Ã'¬"2 Nike Inc. Case 4Ã'¬"3 Dell Inc. Case 4Ã'¬"4 Hewlett-Packard Co. Part V: Implementing and Managing Market-Driven Strategies 14 Designing Market-Driven Organizations 15 Marketing Strategy Implementation and Control Appendix 15A Marketing Metrics Cases for Part V Case 5-1 Verizon Communications Inc. Case 5-2 Home Depot Inc. Case 5-3 Yahoo! Inc. Case 5-4 Nissan Motor Co. Part VI: Comprehensive Cases Case 6-1 Microsoft Corp. (B) Case 6-2 Samsung Electronics Case 6-3 General Electric Appliances Case 6-4 Slendertone Case 6-5 Toyota Case 6-6 Coca-Cola (B) Case 6-7 Keurig Inc. Case 6-8 Dura-Plast, Inc. Case 6-9 Wal-Mart Case 6-10 Blair Water Purifiers India Case 6-11 Murphy Brewery Ireland, Limited Case 6-12 Dairyland Seed Company Case 6-13 International Business Machines Case 6-14 L'Oreal Nederland B.V Case 6-15 ESPN Case 6-16 Cowgirl Chocolates Case 6-17 Procter & Gamble Co. Case 6-18 Amazon.com Inc. Case 6-19 Nanophase Technologies Corporationv Case 6-20 Cola Wars in China Case 6-21 Smith & Nephew---Innovex Case 6-22 Sun Microsystems (B) Case 6-23 Telus Mobility Case 6-24 Tri-Cities Community Bank Case 6-25 Cima Mountaineering Inc., Part 1: Strategic Marketing Chapter 1 Imperatives for Market-Driven Strategy Appendix 1A Strategic Marketing Planning Cases for Part I Case 11 Nokia Corp. Case 12 Charles Schwab Corp. Case 13 McKinsey & Co. Part II: Markets, Segments and Customer Value Chapter 2 Markets And Competitive Space Appendix 2A Financial Analysis for Marketing Planning and Control Chapter 3 Strategic Market Segmentation Chapter 4 Strategic Customer Relationship Management Chapter 5 Capabilities For Learning About Customers and Markets Cases for Part II Case 21 Wi-Fi Case 22 Nike Inc. Case 23 Campbell Soup Company Case 24 Johnson & Johnson Part III: Designing Market-Driven Strategies Chapter 6 Market Targeting and Strategic Positioning Chapter 7 Strategic Relationships Chapter 8 Innovation and New Product Strategy Cases for Part III Case 31 Samsung Electronics (A) Case 32 McDonald's Corp. Case 33 Apex Chemical Company Case 34 Cisco Systems Inc Part IV: Market-Driven Program Development Chapter 9 Strategic Brand Management Chapter 10 Value Chain Strategy Chapter 11 Pricing Strategy Chapter 12 Promotion, Advertising and Sales Promotion Strategies Chapter 13 Sales Force, Internet and Direct Marketing Strategies Cases for Part IV Case 41 Planet Starbucks. Case 42 Hennes & Mauritz Case 43 Dell Inc Case 44 Sun Microsystems Inc. (A). Part V: Implementing and Managing Market-Driven Strategies Chapter 14 Designing Market-Driven Organizations Chapter 15 Marketing Strategy Implementation and Control Appendix 15A Marketing Metrics Cases for Part V Case 5-1 Verizon Communications Inc. Case 5-2 General Motors Corp. Case 5-3 Yahoo! Inc. Case 5-4 PSA Peugeot Citro�n SA Part VI: Comprehensive Cases Case 6-11 Murphy Brewery Ireland, Limited Case 6-12 Dairyland Seed Company Case 6-13 International Business Machines Case 6-14 L'Oreal Nederland B.V Case 6-15 A.T. Kearney Case 6-16 Camar Automotive Hoist Case 6-17 Procter & Gamble Co. Case 6-18 Hewlett-Packard Co. Case 6-19 Nanophase Technologies Corporation Case 6-20 CUTCO International Case 6-21 Smith & Nephew---Innovex Case 6-22 Sun Microsystems (B) Case 6-23 Telus Mobility Case 6-24 Tri-Cities Community Bank Case 6-25 Cima Mountaineering Inc.

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