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Sony Cyber-shot DSC-W310
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Sony Cyber-shot DSC-W310 12.1 MP Digital Camera - Black

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Sony Cyber-shot DSC-W310 12.1 MP Digital Camera 4 X Opt Zoom 2.7" Screen - Black
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Latham, NY, USA
Sony Cyber-shot DSC-W310 12.1 MP Digital Camera 4 X Opt Zoom 2.7" Screen - Black
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Sony Cyber-shot DSC-W310 12.1 MP Digital Camera 4 X Opt Zoom 2.7" Screen - Black
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Sony Cyber-shot DSC-W310 12.1 MP Digital Camera 4 X Opt Zoom 2.7" Screen - Black
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Sony Cyber-Shot DSC-W310 12.1MP Digital Camera w/4x Zoom #952
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Sony Cyber-Shot DSC-W310 12.1MP Digital Camera w/4x Zoom                    #952
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Product description
Product Information
Slim and stylish, the Sony DSC-W310 DSLR camera lets you capture all your special moments and cherish them over and over again. With 4x optical zoom and 1/2.3-inch Sony Super HAD CCD sensor, this Sony Cyber-shot 12.1 MP camera not only brings the subject four times closer, but also shoots beautiful, clear photos. The image stabilization feature in the Sony DSC-W310 counters handshakes to rule out image blurs. With a high ISO sensitivity, this DSLR camera captures clear photos even in low-light conditions. What's more, this Sony Cyber-shot 12.1 MP camera gives you amazing results with multiple scene modes such as twilight, beach, portrait, snow, fireworks, and landscape. All things considered, this Sony Cyber-shot 12.1 MP camera aims to be a perfect travel companion.

Product Features
  • 12.1-megapixel Super HAD CCD image sensor
    A powerful 12.1-megapixel 1/2 1/2.3" Super HAD CCD image sensor helps you capture gorgeous images with superb contrast and clarity down to the finest detail. With 12.1-megapixel, you can create stunning, photo-quality prints up to A3+ size, or crop your images and still come away with high resolution shots.
  • Intelligent Scene Recognition (iSCN) mode
    Intelligent Scene Recognition (iSCN) mode automatically detects seven different types of scenes and, within just 1/30th of a second, selects the appropriate camera settings - Backlight, Backlight Portrait, Twilight, Twilight Portrait, Portrait, Landscape and Macro.
  • Smile Shutter technology
    Smile Shutter technology captures a smile the moment it happens. Simply press the Smile Shutter button and the camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection Sensitivity. Intelligent Scene Recognition can now be used together with Smile Shutter mode when the Intelligent Auto mode is on. This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult conditions such as twilight and backlighting.
  • Sony lens with 4x optical zoom with 28mm equivalent wide
    Sony 4x optical zoom lens with 28mm equivalent wide angle brings distant subjects closer for great outdoor, sports, and travel photos.
  • Face Detection technology
    Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help deliver crisp, properly lit images of family and friends.
  • Easy Shooting mode
    Optical SteadyShot image stabilization uses a built-in gyro sensor to detect camera shake and automatically shifts the lens to help prevent blur without sacrificing image quality.
  • 2.7" Clear Photo LCD display (230k pixels)
    Generous 2.7" (230K pixels) Clear Photo LCD display features sharp, natural color that makes it easy to compose shots, read menus, and view photos, even in bright sunlight.
  • SteadyShot image stabilization
    SteadyShot image stabilization compensates for camera shake and helps prevent blur through use of digital processing technologies.

Product Highlights

Product Identifiers
UPC027242258884, 027242776784, 027242794320, 27242776784, 4905524669541, 4905524669565

Key Features
Camera TypePoint & Shoot
Optical Zoom4x
Digital Zoom2x
Sensor Resolution12.1 MP
Screen Size2.7"

Optical Sensor
Sensor Size1/2.3"
Sensor TypeSuper HAD CCD

Lens System
Macro Focus Range5cm
Focus AdjustmentAutomatic
Auto Focus typeTTL contrast detection
Focal Length Equivalent to 35mm Camera28 - 112mm

Max Shutter Speed1/2000 sec
Min Shutter Speed1 sec
Exposure compensation±2 EV range, in 1/3 EV steps
Exposure MeteringCenter-Weighted, Multi-Segment, Spot
Exposure ModesAutomatic, Program
Light SensitivityISO 100, ISO 1600, ISO 200, ISO 3200, ISO 400, ISO 80, ISO 800, ISO auto
Light Sensitivity Max3200

Camera Flash
Flash TypeBuilt-in flash
Red Eye ReductionYes
Effective Flash Range0.5 m - 3 m
Camera Flash FeaturesAuto Flash, Fill-in Flash, Flash Off, Red-eye Reduction Flash, Slow Sync
Flash ModesAuto Mode, Fill-in Mode, OFF mode, Red-eye Reduction, Slow Synchro

Memory / Storage
Integrated Memory size6 MB
Supported Flash MemoryBuilt-in, Memory Stick DUO PRO, Memory Stick Duo, Memory Stick PRO, Memory Stick PRO Duo, Memory Stick PRO Duo High Speed, Memory Stick PRO-HG Duo, SD Card, SD Memory Card, SDHC Card, SDHC Memory Card

Viewfinder TypeNone, Without Viewfinder

Depth0.74 in.
Height2.17 in.
Width3.75 in.
Weight4.3 Oz.

Display TypeLCD
Display RotationBuilt-in
Screen DetailsLCD display - TFT active matrix - 2.7" - color
Display Size2.7"

Microphone TypeMicrophone - built-in - electret condenser - mono
Microphone Operation ModeMono

Connector Types1 x USB, 1 x composite video/audio output
Expansion Slot1 x Memory Stick PRO Duo, 1 x SD Memory Card

System Requirements for PC Connection
Operating System SupportedApple Mac OS 9, Apple Mac OS X 10.4 - 10.6, MS Windows 7, MS Windows Vista, MS Windows XP SP3, Microsoft Windows 2000 Professional, Microsoft Windows Vista, Microsoft Windows XP Home Edition, Microsoft Windows XP Professional

Battery Form FactorManufacturer specific

File Format
Digital Video FormatAVI, MJPEG
Still Image FormatJPEG

Max Video Resolution640 x 480

Environmental Parameters
Min Operating Temperature0 °C
Max Operating Temperature40 °C

Other Features
Additional FeaturesAudio Recording, Auto Power Save, Automatic Face Tracking, Built-In Speaker, Cropping An Image, Date/Time Stamp, Digital Image Rotation, Digital Noise Reduction, Direct Print, Face Detection, Image Stabilization, Intelligent Scene Recognition (iSCN), Motion Detection, Not Interchangeable Lenses, PRINT Image Matching, PictBridge Support, RGB Primary Color Filter, Red eye Fix, Red-eye Correction, Smile Capture, Smile Detection, USB 2.0 Compatibility
Face DetectionYes
Shooting ModesFrame Movie Mode

Shooting ProgramsBack light, Backlight portrait, Beach, Gourmet, High sensitivity, Landscape, Portrait mode, Snow, Soft snap, Twilight mode, Twilight portrait
White BalanceAuto, Cloudy (Preset), Daylight / Sunny (Preset), Flash (Preset), Fluorescent (Preset), Incandescent (Preset)
Continuous Shooting Speed1.8 frames per second

eBay Product ID: EPID100106282

Reviews & Research

Customer Reviews

Average review score based on 125 user reviews


of customers recommend this product

Rating distributions

Feature ratings

  • Picture quality
  • Features
  • Size / weight
  • Value for money
Created: 03/27/11

Good, but not Great!

Its a pretty decent digital camera, I don't think its worth the retail $100 retail price but if you get it for $70 or less then you found yourself a good deal. The retail price is because of the brand name, the camera itself is pretty good but not really all that advance from other, lesser known digital cameras.

-You can choose which Megapixel quality pictures you want to take. 16:9/2MP (view on HDTV), 16:9/9MP (view on HDTV & print up 11x17"), 4:3/VGA (small image size for email attachments), 4:3/5MP (4x6" up to 8x10"), 4:3/8MP (11x17"), 4:3/12MP HIGHEST QUALITY (13x19")(Note: Higher quality pictures take up more space on your SD card, a 12MP image would take about 5 MB of space where as a 5MP image would take 2 MB of space)
-You can also choose which quality of videos you want to take, VGA quality for view on a TV or QVGA for smaller size for email attachments.
-Based on what quality pictures or videos you want to take, the camera estimates how much space is left in your SD card to let you know how many more pictures you can take or how much time remaining to take videos before the SD card gets full. (this feature is always on so you will always know how much space is left)
-You can create/edit/customize/delete folders straight from the camera so you can organize your pictures/videos in specific folders without having to use a computer.
-Slide show function to view images on camera.
-Very light weight camera. (lighter than most cellphones)
-Easy to use, to make it even more user friendly there is an option to go to 'Easy Mode' which makes the process of using the camera less complicated and makes the fonts bigger.
-High quality videos.
-Has a neat function which makes the camera take pictures automatically when it recognizes a smile on someones face. (you can change the sensitivity of smile or turn off this feature if you don't want it)
-You can switch video outputs from NTSC or PAL
-Red eye reduction when using flash
-Basic Power saver options
-You have the option to take burst shots to take continuous pictures while shutter button is held.
-Various Scene Selections for outdoor or indoor picture taking, choose which is best for background.

-While cycling through pictures there is a very short lag showing a blurry image before adjusting to shown in high quality on the LCD screen. (it does this when going through every single image, very annoying)
-Does not have the small lens on the back to manually look through to take pictures, so if you break the LCD screen then the camera will be of no use anymore.
-If your SD card has video's taken from another brand name digital camera, you won't be able to view them in the Sony Cybershot LCD screen, instead the camera just shows a blue screen either telling 'File error' or just won't recognize the files and says 'No File'. (you can still see pictures taken from another digital camera on the Cybershot without any problems... just not videos)

3 of 3 people found this review helpful. Was this review helpful? Yes | No

Created: 05/02/11

Sony Cyber-shot DSC-W310 12.1 Megapixel Digital Camera is a fair choice

Yes, I would recommend this product to a friend.

The camera has the feature-set satisfying my daughter's (23) demanding requirements.
The MP resolution is fair enough for normal use, higher resolution models' costs are more than proportionally higher.
Its physical size is conveniently small to carry in a woman's purse.
Zoom range enables creative composition.
Battery life is good.
Accessories (data cable, memory card) are compatible with my existing SONY Handycam's items.

1 of 1 people found this review helpful. Was this review helpful? Yes | No

Created: 08/10/10

I Love my Sony W310

I love this little point and shoot camera, because it is one of the top of line cameras in the sony line. I have a fetish for camera, and have tried different manufacturers but always seem to come back to Sony. So, I successively move from one model to a new model with newer and better features. Great everyday camera that packs a wallup of Super features.

Was this review helpful? Yes | No

Feature ratings

  • Picture quality
  • Features
  • Size / weight
  • Value for money
Created: 12/06/13

Great Handy Small & Inexpensive Camera That Takes Good Quality Pics

Yes, I would recommend this product to a friend.

This is a very easy camera to use and carry around, with a small compact wall charger and car charger. It charges quickly. My hubby bought this for me because he has one just like it and it's great for travel. I have trouble with his camera in accidently pushing a button on the right side triggering the video feature, but the button on this camera is tighter so I haven't had that problem with mine. He's been carrying his around for 2 years with no problem. Batteries are cheap, about $8, and a good new battery seems to hold a charge very well. I recently got him a couple new batteries, so they seem to last about 2 years with lots of use. I don't like a lot of complicated features--just a point and click, and that's pretty much what this is.

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