Search Engine Optimization by Gradiva Couzin and Jennifer Grappone (2011, Paperback)

Key Details
Author:	Jennifer Grappone, Gradiva Couzin
Language:	English
Publisher:	Sybex Inc.
Format:	Paperback
ISBN-10:	0470902590
ISBN-13:	9780470902592

Additional Details
Edition Number:	3

Size
Length:	408 pages
Thickness:	1.2 in
Weight:	22.1 oz

Publisher's Note
This is the ultimate guide to do-it-yourself search engine optimization. It clearly explains important SEO concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful SEO plan. The hour-a-day approach makes what can be an overwhelming task feel approachable – perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site. 

The book features:   

•      Strategies for setting SEO goals and getting buy-in throughout a company

•      A thorough, day-by-day plan for developing and implementing an SEO strategy that can include both free and paid efforts

•      Downloadable tracking spreadsheets, keyword list templates, tag/directory listing reference sheets, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system, plus many other useful documents for implementing an SEO plan and measuring its effectiveness

•      Fascinating real-world “From the Trenches” case studies, with names changed to protect the (not so) innocent

•      Engaging “Right Brain vs. Left Brain” sidebars where the authors discuss key issues from their unique perspective 

•      Hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies

•      Habits for effectively monitoring trends, your competition, and your SEO results

•      A companion web site with related downloads, forums, and additional resources.

 Based on recent developments, current trends, and extensive reader feedback, enhancements to the third edition include: 

•      Expanded coverage about  integrating Facebook, Twitter, and other social media efforts with SEO

•      Details about the latest crucial developments in how search engines work, including real-time search results

•      Strategies for capitalizing on the Bing-Yahoo alliance

•      Tips for using the latest keyword research tools

•      Information on Ajax optimization

•      New information on successfully building “link juice”

•      New case studies featuring small businesses and tactics for getting quality user-generated, SEO-friendly content

•      Greatly expanded ecommerce optimization coverage