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The Real Thing : Truth and Power at the Coca-Cola Company by Constance L. Hays (2005, Paperback)

Constance L. Hays | ISBN-10: 081297364X | ISBN-13: 9780812973648
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The Real Thing : Constance Hays (Paperback, 2005)
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The Real Thing : Constance Hays (Paperback, 2005)
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The Real Thing : Truth and Power at the Coca-Cola Company by Constance L. Hays (2005, Paperback) : Constance L. Hays (2005)
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The Real Thing : Truth and Power at the Coca-Cola Company by Constance L. Hays (2005, Paperback) : Constance L. Hays (2005)
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Product description
Synopsis
The Real Thingis a portrait of America's most famous product and the people who transformed it from mere soft drink to symbol of freedom. With fresh insights and a penetrating eye,New York Timesreporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Haysreveals the psyche of a great American corporationand also tells a larger story about business and this nation's culture.

Product Identifiers
ISBN-10081297364X
ISBN-139780812973648

Key Details
AuthorConstance L. Hays
Number Of Pages432 pages
FormatPaperback
Publication Date2005-04-12
LanguageEnglish
PublisherRandom House Publishing Group

Additional Details
Copyright Date2005

Dimensions
Weight11.3 Oz
Height0.9 In.
Width5.2 In.
Length8 In.

Target Audience
GroupTrade

Classification Method
LCCN2005-279355
LC Classification NumberHD9349.S634C639 2005
Dewey Decimal338.7/66362/0973
Dewey Edition22

Reviews
"Tells the 130-year history of Coca-Cola with flair and gusto....The Real Thingis also a primer on the perils that come with decades of seemingly limitless growth." The Washington Post Book World "[A] gripping account . . . [Hays] has a novelist's flair for conveying her characters' thoughts. . . . She recounts Coca-Cola history and lore in fascinating detail." The New York Times "Fascinating and revealing . . . This extremely well researched, surprisingly entertaining saga is told almost like a novel with a broad panorama and [a] memorable cast." The Miami Herald "Totally engaging . . . highly enjoyable . . . a compelling, well-documented history of the drink that has refreshed the world for 118 years." The Philadelphia Inquirer "Before the Golden Arches, red-and-white Coca-Cola signs were the most ubiquitous symbols of American consumerism on the planet. Constance Hays tells the story of how Coke got its ?zzand then almost lost itin sparkling prose that's both sweet and tart, just like the pop." Sylvia Nasar, author ofA Beautiful Mind "The Real Thingbrings the story of one of America's oldest commercial and cultural icons up to datea tale of power, ego, and money inside one of the world's largest companies. With a journalist's investigative skills and a strong narrative voice, Constance Hays puts the reader inside the minds of Coca-Cola's top executives and fanatic consumers, showing how the modern, ever-changing global business world works through the simplest of products. Thoroughly researched and compellingly written, taking you through incredible triumphs and massive blunders,The Real Thingis a fascinating read." Joel Glenn Brenner, author ofThe Emperors of Chocolate: Inside the Secret World of Hershey & Mars "[Hays] ably makes the point that there's no comparison for the emotional connection that people in America and around the world have with a Coke....She also recounts with a proper sense of tragedy the sad blunders of the last few years that have practically unmade the company....Gripping material, dramatically told." Kirkus Reviews

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