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Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Hardcover)

Philip Kotler, Gary Armstrong | ISBN-10: 0132167123 | ISBN-13: 9780132167123
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Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Hardcover)
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Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Hardcover)
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Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Hardcover)
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Product description
Synopsis
Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

Principles of Marketingpresents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. Marketing: Creating and Capturing Customer Value; Company and Marketing Strategy: Partnering to Build Customer Relationships; Analyzing the Marketing Environment; Managing Marketing Information to Gain Customer Insights; Consumer Markets and Consumer Buyer Behavi'š Business Markets and Business Buyer Behavi'š Customer-Driven Marketing Strategy: Creating Value for Target Customers; Products, Services, and Brands: Building Customer Value; Developing New Products and Managing the Product Life Cyc'€ Pricing Strategies: Understanding and Capturing Customer Value; Additional Pricing Considerations; Marketing Channels: Delivering Customer Value; Retailing and Wholesaling; Communicating Customer Value; Advertising and Public Relations; Personal Selling and Sales Promotion; Direct and Online Marketing: Building Direct Customer Relationships; Creating Competitive Advanta'¥ The Global Marketplace; Sustainable Marketing: Social Responsibility and Ethics MARKET: For marketing professionals seeking to enhance their understanding of creating and retaining loyal customers.

Today's marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. For undergraduate Principles of Marketing courses

Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. For undergraduate Principles of Marketing courses


Product Identifiers
ISBN-100132167123
ISBN-139780132167123

Key Details
AuthorGary Armstrong, Philip Kotler
Number Of Pages744 pages
FormatHardcover
Publication Date2011-01-27
LanguageEnglish
PublisherPrentice Hall PTR

Additional Details
Edition Number14
Copyright Date2012

Dimensions
Weight54.3 Oz
Height1.2 In.
Width8.6 In.
Length10.9 In.

Target Audience
GroupCollege Audience

Classification Method
LCCN2010-052017
LC Classification NumberHF5415.K636 2011

eBay Product ID: EPID1699446
Certain data records © 2014 Bowker. Rights in cover images reserved by owners.

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Average review score based on 3 user reviews

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Created: 10/09/11

Good book. Informative and up to date.

Yes, I would recommend this product to a friend.
Review For: Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Hardcover)

Good book. Informative and up to date. Easy read as well, lots of great information on current businesses and on our cultures buying patterns.

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Created: 08/25/11

Great!

Yes, I would recommend this product to a friend.
Review For: Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Hardcover)

Great book for the price. Has great information. Keeps the reader interested. Very easy to understand.

Was this review helpful? Yes | No

Created: 10/13/11

Bargain

Yes, I would recommend this product to a friend.
Review For: Principles of Marketing by Gary Armstrong and Philip Kotler (2011, Hardcover)

Great quality book and has all the relevant information I need for my university course. Also, it was cheaper compared to prices elsewhere.

Thank you

1 of 1 people found this review helpful. Was this review helpful? Yes | No

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