Meggs' History of Graphic Design by Philip B. Meggs and Alston W. Purvis (2005, Hardcover)

Synopsis
Meggs' History of Graphic Design (4th edition), a hardcover by Alston W. Purvis and Philip B. Meggs, tracks the evolution of graphic design through human history. This Purvis and Meggs book offers readers information on creative innovators, discoveries, technologies and significant design innovations. With numerous illustrations, this applied arts book includes recent and the most comprehensive coverage of data. Topics covered in this Purvis and Meggs book include Graphic Renaissance and Modernist Era. This applied arts book also includes information about extraordinary people and events, and the computer graphics revolution. The authors of Meggs' History of Graphic Design (4th edition) are renowned graphic designers and historians of graphic design.

Key Details
Author:	Philip B. Meggs, Alston W. Purvis
Language:	English
Publisher:	John Wiley & Sons Inc.
Format:	Hardcover
ISBN-10:	0471699020
ISBN-13:	9780471699026

Additional Details
Edition Number:	4

Size
Length:	574 pages
Thickness:	2.2 in
Weight:	76.8 oz

Publisher's Note
In its debut edition in 1983, A History of Graphic Design received accolades from the Association of American Publishers as a publishing landmark. Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Widely accepted as the most authoritative book of its kind, this enlightening Fourth Edition offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design.

Under the new authorial leadership of Alston Purvis, A History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers. This edition's historic account is an extraordinary panorama of people and events, including:
* The Invention of Writing and Alphabets
* Medieval Manuscript Books
* The Origins of Printing and Typography
* Renaissance Graphic Design
* The Arts and Crafts Movement
* Victorian and Art Nouveau Graphics
* Modern Art and Its Impact on Design
* Visual Identity and Conceptual Images
* Postmodern Design
* The Computer Graphics Revolution

A History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again.

Now in its Fourth Edition, this unrivaled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Under the new authorial leadership of Alston Purvis, this authoritative book offers more than 450 new images, along with expansive coverage of such topics as Italian, Russian, and Dutch design. It reveals a saga of creative innovators, breakthrough technologies, and important design innovations.