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Meatball Sundae : How New Marketing Is Transforming the Business World (And How to Thrive in It) by Seth Godin (2007, CD, Unabridged)

Seth Godin | ISBN-10: 159887103X | ISBN-13: 9781598871036
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Meatball Sundae: Is Your Marketing Out of Sync? by Seth Godin (2007, Unabridged, Compact Disc) : Seth Godin (Audio, 2007)
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Meatball Sundae: Is Your Marketing Out of Sync? by Seth Godin (2007, Unabridged, Compact Disc) : Seth Godin (Audio, 2007)
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Product description
Synopsis
Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation. American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a website's home page anymore; they go in the back door, to just the place Google sent them. New Marketing, whose tools include things like MySpace, You Tube, websites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae." A big, ineffective mess. In his trademark style-clear, accessible, jargon-free, and full of real-life examples-Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.

Product Identifiers
ISBN-10159887103X
ISBN-139781598871036

Key Details
AuthorSeth Godin
Number Of Pages1 pages
Edition DescriptionUnabridged
FormatCD
Publication Date2007-12-27
LanguageEnglish
PublisherHighBridge Company

Dimensions
Weight5 Oz
Height0.6 In.
Width5.1 In.
Length5.9 In.

Target Audience
GroupTrade

Classification Method
Dewey Decimal658.8
Dewey Edition22

Contributors
Read bySeth Godin

Reviews
[Godin's] arresting conversational style is sure to once again set the business world talking. - Publishers Weekly

eBay Product ID: EPID60455143
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Created: 09/02/11

Great concepts to get you thinking about how you view your organization!

Yes, I would recommend this product to a friend.

Though written in the early 2000's and finally on CD in 2007, the concepts are still very much worth exploring. Marketing isn't what it used to be and organizations aren't either... they can't afford to be.

I found this to be some of Seth Godin's best writing.

Get it read it... re-read it!

Good, good writing!

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