|Launching a Successful eBay Store by Ron Mansfield (2006, Paperback) : Ron Mansfield (2006)|
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|Launching a Successful eBay Store, Ron Mansfield, Good Condition, Book|
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Phoenix, AZ, USA
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|Disregard the recent grumbling over recent eBay Store fee hikes. A well-run eBay Store is worth every penny, and can add considerably to your profitability! Recent enhancements to eBay's Store features make running a Store an essential part of successful eBay selling. Stores give you so many new ways to cross-promote your eBay items that running a Store gives you an almost unfair advantage over sellers without one. When shoppers enter your eBay Store they visit your own private eBay. They see only your items, organized in a way that suites what you sell; and when they use your Store's search feature only your items appear. Stores can actually reduce your Final Values fees by 75% in some cases. Stores let you organize, showcase, cross-promote and catalog all of your items, (including auctions) in ways that make it easier for shoppers to find and purchase your items. eBay Stores have come a very long way in the past few years, and when augmented with tools like eBay Express, Selling Manager Pro and Blackthorne, (all discussed in this book), they are poised for astronomical growth. If you are not onboard yet, it's time to get moving. You need a Store, and this book will help you launch and run a great one or bring your existing Store up-to-date. Launching a Successful eBay Storeoffers eBay sellers tips, techniques, best practices and resources necessary to have their items gain high visibility on and off of eBay. You'll find out how to set up a new store, choose what to sell in the store, perform store bookkeeping, manage store inventory, promote the store on and off eBay, purchase eBay keywords and more. It will also show you how to take your selling to the next level, while saving money in the process.|
|Number Of Pages||384 pages|
|LC Classification Number||HF5478|
|Table Of Content|
|Table Of Content||Introduction1 Part I Store Basics 1 Why You Need an eBay Store Control and Monitor Your Inventory Showcase Your Merchandise Get Your Own Private Search Engine Cross-promote Your Items on eBay Reduce eBay Selling Fees Become Visible to Search Engines Learn from Store Reports Save Time Listing and Relisting Get Marketing Help from eBay Improve Your Image 2 Examples of Stores, Plain and Fancy A No-frills Store Easy, Popular Store Features Advanced Store Features Design and Window Options Turning Landing Pages into Catalog Covers Store Listing and Final Value Fees Saving Final Value Fees with Your Store 3 Types of Store Selling Formats The Importance of Mixing Selling Formats Auction Items Fixed-price Items Store Inventory Format Good 'Til Cancelled 4 Sources of Items to Sell Traditional eBay Auctions Buy It Now, Especially in Lots eBay's Wholesale Lots Categories eBay's New Reseller Marketplace Direct from the Manufacturer Local Retail Stores Wholesale Lots Warehouses Online Wholesale Lot Sellers Local Auctions Storage Company Auctions Law Enforcement Auctions With a Little Help from Your Friends Direct Solicitation Want It Now 5 Designing and Building a Brand Your Company Name Your eBay ID(s) Don't Get Sued! Do a URL Search The "Look and Feel" of Your Store |
Average review score based on 6 user reviews
I already had an eBay store when I bought this book, but I was looking for more tips and tricks to help me improve my store. This book definitely did the job. It is chocked full of useful information such as examples of plain and fancy stores, using landing pages as catalog covers, ideas for sources of items to sell, how to build your brand, and setting up your store categories. In addition, author Ron Mansfield talks about using the reports in Selling Manager Pro(SMP)to help you run your business, including automating your emails and feedback (very cool). There are also chapters on cross promoting your store on eBay, and using proper keywords and phrases. Plus, included in this book is the holy grail of information for store owners - "Getting Noticed by Search Engines". He tells you what you need to know to be seen by the "spiders". And I would be remiss if I forgot to mention the chapter on using Really Simple Syndication where he tells you how to create them, promote them, and HOW TO USE THEM TO HELP BUY INVENTORY. Needless to say, I really liked this book, and whether you're thinking of opening a store but you're not quite sure how to do it, or you've had a store but are looking for an edge, then this book is for you.
A perfect book for newbies as well as experienced store owners (That's me) Well written. Easy to go directly to the area you need info on. As an Education Specialist Trained by Ebay I will rec-commend this book to all my students.
I had to take the whole book and enlarge every page before I could read anything in it. I had to take the whole book and enlarge every page before I could read anything in it. I had to take the whole book and enlarge every page before I could read anything in it. I had to take the whole book and enlarge every page before I could read anything in it. I had to take the whole book and enlarge every page before I could read anything in it. I had to take the whole book and enlarge every page before I could read anything in it. I had to take the whole book and enlarge every page before I could read anything in it. I had to take the whole book and enlarge every page before I could read anything in it. I had to take the whole book and enlarge every page before I could read anything in it.