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Creative Strategy in Advertising by A. Jerome Jewler and Bonnie L. Drewniany (2007, Paperback)

A. Jerome Jewler, Bonnie L. Drewniany | ISBN-10: 0495095699 | ISBN-13: 9780495095699
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Creative Strategy in Advertising by Bonnie L. Drewniany and A. Jerome Jewler (2007, Paperback) : A. Jerome Jewler, Bonnie L. Drewnian...
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Product description
Synopsis
CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.

CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Product Identifiers
ISBN-100495095699
ISBN-139780495095699

Key Details
AuthorA. Jerome Jewler, Bonnie L. Drewniany
Number Of Pages352 pages
FormatPaperback
Publication Date2007-04-23
LanguageEnglish
PublisherWadsworth

Additional Details
Edition Number9
Copyright Date2008
IllustratedYes

Dimensions
Weight9.8 Oz
Height0.3 In.
Width8 In.
Length9.9 In.

Target Audience
GroupCollege Audience

Table Of Content
Table Of Content1. Creativity: Unexpected but Relevant Selling Messages. 2. Branding: Identity and Image Strategy. 3. Diversity: Targeting an Ever-Changing Marketplace. 4. Fact Finding: The Basis for Effective Creative Work. 5. Strategy: A Roadmap for the Creative Team. 6. Ideas: The Currency of the 21st Century. 7. Words on Paper: Connecting To Consumers' Hearts and Minds. 8. Layouts: Designing to Communicate. 9. Radio: Can You See What I'm Saying? 10. Television: The Power of Sight and Sound. 11. Direct Marketing: The Convenience of Shopping at Home. 12. The Internet: The Ultimate Direct. 13. Integrated Marketing Communications: Building Strong Relationships Between the Brand and Consumer. 14. Client Pitches: How to Sell Your Ideas. Appendix.

eBay Product ID: EPID57010918
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Created: 09/16/09

internation vs us edition

Review For: Creative Strategy in Advertising by A. Jerome Jewler and Bonnie L. Drewniany (2007, Paperback)

I bought this book for a class. It's actually pretty interesting. I bought the international version, it's just as good as us and much cheaper.

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Created: 05/11/08

Good basic design book

Review For: Creative Strategy in Advertising by A. Jerome Jewler and Bonnie L. Drewniany (2007, Paperback)

The book is exactly like the US version... but way cheaper. It's totally worth it. Plus it's a good basic book on design with lots of real world examples.

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