The first marketing book that doesn't double as a sleep aid...

Best marketing book I've ever read. Learn how to show your customers they should buy from you instead of your competitors without cutting your prices to the bone. Easy to read and understand- not dryly written like most marketing books that are better sleep aids.

An Interesting Read

A very interesting book in that you don't need to be a corporate giant. I found it interesting in that a restaurant in Florida that was very popular found itself it starting to lose customers due to long lines and wait times. After much thought, they created a wireless gadget that would flash and vibrate - like a pager. This product became a big hit! Of course the other restaurants wanted to a gadget such as this and soon the Florida Restaurant Owners soon began focusing more time on their gadget. I'm sure you have noticed them at most popular restaurants and chains in the United States. Quite inspiring. Filling the Need! :D - A great book to read as it goes on to describe the challenges they faced with competition - such as large corporate Motorola who is known for wireless technology. They authors have written this book so you can also use it as a reference tool.