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Consumer Behavior and Marketing Strategy by J. Paul Peter and Jerry C. Olson (2007, Hardcover, Revised)

J. Paul Peter, Jerry C. Olson | ISBN-10: 0073529850 | ISBN-13: 9780073529851
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Product description
Synopsis
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book. .

Product Identifiers
ISBN-100073529850
ISBN-139780073529851

Key Details
AuthorJ. Paul Peter, Jerry C. Olson
Number Of Pages576 pages
Edition DescriptionRevised
FormatHardcover
Publication Date2007-01-12
LanguageEnglish
PublisherMcGraw-Hill Higher Education

Additional Details
Edition Number8
Copyright Date2008
IllustratedYes

Dimensions
Weight2.7 Oz
Height1.1 In.
Width8.3 In.
Length10.2 In.

Target Audience
GroupCollege Audience

Classification Method
LCCN2006-032470
LC Classification NumberHF5415.3.P468 2008
Dewey Decimal658.8/342
Dewey Edition21

Table Of Content
Table Of ContentThe Role of Marketing in Developing Successful Business Strategies 1 The Marketing Management Process 2 The Marketing Impliacation of Corporate and Business Strategies Market Opportunity Analysis 3 Understanding Market Opportunities 4 Understanding Consumer Buying Behavior 5 Understanding Organizational Markets and Buying Behavior 6 Measuring Market Opportunities: Forecasting and Market Knowledge 7 Targeting Attractive Market Segments 8 Differentiation and Positioning Developing Strategic Marketing Programs 9 Business Strategies: A Foundation for Marketing Program Decisions 10 Product Decisions 11 Pricing Decisions 12 Distrubution Channel Decisions 13 Integrated Promotion Decisions Strategic Marketing Programs for Selected Situations 14 Marketing Strategies for the New Economy 15 Strategies for New and Growing Markets 16 Strategic Choices for Mature and Declining Markets Implementing and Controlling Marketing Programs 17 Organizing and Planning Effective Implementation 18 Measuring and Delivering Marketing Performance

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Created: 09/06/09

This vendor is solid.

As the other reviews state, this vendor is professional and the text book is identical to the US version.

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Created: 10/12/09

Consumer Behavior and Marketing Strategy

It's a textbook for school...I needed it for a class and I'm sure it has good information. I purchased it because of the price...best price online.

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