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Case Studies in Crisis Communication : International Perspective on Hits and Misses (2012, Paperback)

ISBN-10: 0415889901 | ISBN-13: 9780415889902
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    Product description
    Synopsis
    Case Studies in Crisis Communication: International Perspectives on Hits and Misses was created to fill the gap for a much-needed textbook in case studies in crisis communication from international perspectives. The events of September 11, 2001, other major world crises, and the ongoing macroeconomic challenges of financial institutions, justify the need for this book. While existing textbooks on the subject focus on U.S. corporate cases, they may not appeal equally to students and practitioners in other countries, hence the need to analyze cases from the United States and from other world regions. The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine socio-cultural issues associated with responding to a variety of crises.

    The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine sociocultural issues associated with responding to a variety of crises. Additionally, a unique feature of the book is a section titled Views from the Expert, which appears at the end of each chapter. Because the expert in question is not connected in any way to the crisis, she or he share disinterested opinions and insights on the specifics of a crisis that confronted an organization. To expand the boundaries of the knowledge and the practice of communication for crisis management to one that addresses the effects of the confluence of globalization and technology on business paradigms and on practitioner competencies.The international nature and the variety of the cases, both on profit and nonprofit organizations and government agencies, and the crisis expert "s views at the end of each chapter, coupled with discussion questions, makes the textbook appealing to an international audience. The implications of the globalization process for crisis management is also be addressed.

    Product Identifiers
    ISBN-100415889901
    ISBN-139780415889902

    Key Details
    Number Of Pages584 pages
    FormatPaperback
    Publication Date2012-03-19
    LanguageEnglish
    PublisherRoutledge

    Additional Details
    Copyright Date2012
    IllustratedYes

    Dimensions
    Weight0 Oz
    Width0.7 In.
    Length1 In.

    Classification Method
    LC Classification NumberHD49
    Dewey Decimal658.4056
    Dewey Edition23

    Contributors
    Edited byAmiso George, Cornelious Pratt

    eBay Product ID: EPID99401973
    Certain data records © 2013 Bowker. Rights in cover images reserved by owners.

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