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Built to Sell : Creating a Business That...
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Built to Sell : Creating a Business That Can Thrive Without You by John Warrillow (2011, Hardcover)

John Warrillow | ISBN-10: 1591843979 | ISBN-13: 9781591843979
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Product description
Synopsis
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specializing in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.

According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company - even if it's profitable - can stand on its own. To illustrate this, Warrillow introduces readers to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and an old family friend, who encourages Alex to pursue three criteria to make his business sellable.

According to Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Here he presents a business parable about how to create a start-up that won't trap an owner when he wants to sell it.

Ted paused a minute before offering his analysis. 'Alex, your business is virtually worthless today.'Alex couldn't believe what he was hearing. He'd spent eight years building the Stapleton Agency.'Are you saying I can't sell my business?'If you're like most business owners, you started a company because you thought it would give you freedom-to do what you want, work on your own schedule, make the kind of money you deserve, and eventually retire on the fruits of your labor.Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because they've built a business that relies too heavily on their personal involvement. Without them, their company-no matter now big or profitable-is essentially worthless. Luckily, there are steps you can take-no matter what stage your business is in-to create a valuable, sellable company that can grow and thrive without you.To illustrate this, Warrillow introduces us to a fictional business owner named Alex, who is struggling to sell his company. No one bits, because the business can't run without him. For guidance, Alex turns to Ted, an entrepreneur and old family friend, who lays out an easy-to-follow plan that enables Alex to transform his business. The key is making sure that every product or service meets three criteria: It is teachable: A built-to-sell business offers products and services that you can teach employees or program technology to deliver, while you sleep. It is valuable: A built-to-sell business avoids price wars by specializing in doing one thing better than anyone else. It is repeatable: A built-to-sell business crates a stream of recurring revenue, because customers have t repurchase often.Let Alex, readers can apply the powerful strategies in this book to realize their entrepreneurial dreams.


Product Identifiers
ISBN-101591843979
ISBN-139781591843979

Key Details
AuthorJohn Warrillow
Number Of Pages154 pages
FormatHardcover
Publication Date2011-04-28
LanguageEnglish
PublisherPenguin Group (USA) Incorporated

Additional Details
Copyright Date2011
IllustratedYes

Dimensions
Weight10.1 Oz
Height0.3 In.
Width5.2 In.
Length8.3 In.

Target Audience
GroupTrade
Grade From12
Age Range18

Classification Method
LCCN2010-049338
LC Classification NumberHD1393.25.W37 2011
Dewey Decimal658
Dewey Edition22

Contributors
Foreword byBo Burlingham

eBay Product ID: EPID99378335
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